As the Public Relations Officer, my name is Shoaib Lanjar, and I play a central role in shaping and executing the communication strategy at the university. My main responsibility is to craft and disseminate official communications, such as announcements, updates, and press releases, especially those related to university regulations, policies, and rules. I ensure that all information provided to the university community is clear, accurate, and up-to-date.
I work closely with various departments across the university to make sure that all the information shared is consistent and aligned with our objectives. Whether it's communicating policy changes, upcoming events, or important news, my office ensures that the right messages are reaching the right people at the right time.
My role also involves managing the flow of information both internally and externally, strengthening the university's image, and promoting its achievements. I am committed to maintaining transparent and effective communication that builds positive relationships with students, faculty, staff, and the broader community. Through my efforts, I strive to keep everyone informed and connected, supporting the university’s goals and fostering a strong reputation.
Crafting and Disseminating Communications: Responsible for creating and sharing official announcements, updates, and press releases related to university policies, regulations, and events.
Coordinating with Departments: Works closely with various university departments to ensure information is accurate, up-to-date, and consistent across all communications.
Internal and External Communication: Manages communication between the university and both internal (students, faculty, staff) and external (public, media) audiences to keep them informed and engaged.
Social Media Management: Oversees the university’s social media presence, covering events, promoting achievements, and engaging with the public to enhance the university’s online image.
Event Coverage: Ensures that all university events are properly covered and communicated to both the university community and the public.
Strengthening University Image: Works to build and maintain a positive reputation for the university through proactive communication and strategic messaging.
Maintaining Transparency: Ensures timely and transparent communication, fostering trust within the university community and with external stakeholders.
Promoting University Initiatives: Highlights academic and extracurricular activities, achievements, and milestones to reinforce the university's position as a leader in medical education.
Building Relationships: Focuses on building and maintaining positive relationships with students, faculty, staff, media, and other stakeholders through effective communication strategies.
Crisis Communication: In times of crisis or urgent issues, responsible for conveying the necessary information clearly and managing the university's public response.
Organizing Media Briefings: Coordinating press conferences and media briefings to share important university updates, research breakthroughs, and new initiatives, ensuring that the university’s message reaches the public and media outlets effectively.
Managing University Events: Overseeing the communication strategy for major university events such as conferences, seminars, and graduation ceremonies, ensuring that all details are communicated clearly to attendees, the media, and the broader community.